Tresemmé – Unilever

Haircare Brand

Tresemmé is a well-known Unilever haircare brand. The product line was initially marketed to beauty salons exclusively. However, as the product line expanded, it became more popular and was distributed to supermarkets and pharmacies.

I worked on a range of campaigns for the brand in Australia.

Brief
I was commissioned to work on various promotional campaigns to launch new Tresemmé hair products and also to boost brand awareness of existing products. Specific brand guidelines needed to be adhered to as consistency was of paramount importance.

Solution
I created numerous successful Tresemmé campaigns, working alongside Unilever’s promotions and brand team. I was responsible for magazine and press adverts, as well as point of sale stands, displays and flyers. I localised overseas campaigns for the Australian market.

My designs appeared in major fashion magazines, newspapers, supermarket chains and pharmacy outlets throughout Australia, gaining valuable brand exposure.